Investment Approach

We invest in established businesses with strong fundamentals and an owner ready for the next chapter. We bring capital, operational leadership, and AI capability.

Investment criteria

What we look for.

We are selective. We look for businesses where we can genuinely add value through active ownership and technology, not financial engineering. Every investment starts with the same question: can we make this business meaningfully better?

Revenue

€2M to €20M annual revenue

Profitability

€750K to €4M EBITDA, with healthy margins

Track record

10+ years in operation, with a proven business model

Ownership

Founder-led or family-owned, with a succession need or growth ambition

Customers

Loyal, recurring customer relationships across a diversified base

Geography

Netherlands and broader Europe

Sectors

We focus on sectors where operational expertise and AI implementation can create the most value.

B2B services

Technical services

Niche manufacturing

Specialist distribution

Professional services

IT services

AI readiness is a plus, but not a requirement. Most businesses we look at have never had access to the technology that is now available. That is precisely the opportunity.

Post-investment

What happens after we invest.

An acquisition is not the end of the process. It is the beginning. We take an active operational role from day one, working alongside the existing team to stabilise, strengthen, and grow the business.

First 30 days

Listen and understand

We spend the first month understanding the business from the inside: the people, the processes, the customers, the culture. We do not arrive with a pre-written plan. Every business is different.

Days 30 to 100

Assess and prioritise

We conduct a structured assessment of every function in the business, identifying where operational improvements and AI implementation can create the most value. We prioritise based on impact and feasibility.

First year

Implement and measure

We implement AI solutions and operational improvements that typically drive 15 to 30 percent efficiency gains. We measure everything. If something does not work, we adjust. The goal is sustainable improvement, not short-term optimisation.

Ongoing

Build for the long term

We continue to invest in the business, its people, and its technology. We are not looking for a quick exit. We build businesses that are stronger, more efficient, and more competitive than when we found them.

Our difference

We invest our own capital. We operate the business. We implement the technology.

Aligned incentives

There is no fund, no LP pressure, no artificial exit timeline. We invest our own capital and that of our advisory network. We succeed only when the business succeeds.

Operational depth

We do not manage from a boardroom. Hidde takes an active role in every business we acquire, working alongside the team on the priorities that matter most.

AI as a genuine capability

Through our partnership with Waimakers, we bring real AI implementation expertise. We have deployed AI solutions across private equity portfolio companies and SMEs. This is not a slide deck.

Have a business that fits?

We are always open to a confidential conversation. Whether you are a business owner, an intermediary, or an investor.